Eventually, all the solutions in a market end up looking the same and having the same features.

For example, take UpWork and Fiverr: two marketplaces who had a kind of distinct offer until now.

Here is Fiverr:

And here is Upwork, who recently launched services:

What do you see? The same thing.

This is true for other software out there as well.

For example, Todoist now has boards like Trello historically had. Trello has a table view and calendar view, AirTable has database view, Notion has it all (?).

Basically, they are all building the same product by now.

I get that these are large software and they want to appeal to a broader spectrum of users, but still the question remains.

How do I avoid being so close to other software products in the market?

To me it comes down to:

Thanks for reading,

Mike